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March 20, 2017 7:46 pm
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Companies and their leaders are losing their war on happiness. They invest millions in well-intended strategies to improve employee engagement, reduce discontent, and eliminate apathy.


All the research misses the point: Leaders and managers are the root causes of flat-lined employee happiness.


They simply lack the skills to effectively motivate people or to understand what practices consistently drive workers to become happy and fully engaged.


Lessons Learned


During three decades as an award-winning Business Leader and Senior Executive, leading teams in the creative industries of advertising, marketing, design, film, television, and entertainment, I have seen agencies, clients, and C- Suite executives fail in their hunt for solutions to employee happiness.


To solve the problem, you must have the confidence and courage to think differently about people and leadership. You, as the leader, have the responsibility to keep the passion to create in your team:


  • Blow away archaic leadership practices and mindsets.
  • Build inspirational and collaborative skills and tools.
  • Create effective and interactive team relationships.


And, you must adopt a single management approach known to have the greatest impact on inspiring happiness and superior levels of human performance: Creative Leadership.


Only Creative Leadership allows business leaders to tap the creative forces within themselves, their employees and organizations. Only a higher level of creativity will drive corporate growth, wellness, and success.


Introducing The Creative Storm


The Creative Storm is a process for those who want to build an unstoppable and engaged creative culture.


By igniting a higher level of Creative Leadership, you spur entrepreneurship and increase productivity. Only when you introduce the right conditions and climate will you unleash The Creative Storm – using methodical innovation to manage creativity and build a sense of organizational happiness and well-being.


What Conditions Do You Need for a Creative Storm?


To bring The Creative Storm to life, you need to promote three inviting conditions:


  1. Creative Leadership – Release of innovation must start at the top.
  2. Creative Culture – Company culture must embrace, not discourage, creativity and innovation.
  3. Individual Creativity – Each person within the company must have the room and encouragement to release their personal creativity.

When you unleash The Creative Storm, employees will collaborate freely and generate ideas quickly. And, your company will profit from transformative ideas and landmark innovations.


Unleashing The Nine Forces Of Creative Leadership TM


Executive leaders need a system that raises employee engagement and taps into creative forces. Leading from the middle allows workers more freedom and discretion to take the initiative. It encourages more collaboration and communication between employee and manager and among employees, too.


Such leaders ignite Creative Leadership by integrating and aligning these Nine Forces in a perfect storm – The Creative Storm:


Force 1: They Inspire Risk. They challenge the status quo, driving and staying open to new ideas.


Force 2: They Drive Strategy. They know when to—and are able to—speak the tough truth, exuding decisive honesty. They encourage others to make decisions, but they know when to rein people in.


Force 3: They Become Cheerleaders. They are relentlessly optimistic and energetic, enthusiastic and inspiring.


Force 4: They Create Climates. They create a culture of curiosity, always asking the best questions.


Force 5: They Ignite Collaboration. They believe good ideas can come from anywhere, anyone, anytime. They create a “group brain,” a collective genius.


Force 6: They Leverage Strengths. They understand the unique strengths of each player on the team, and they create a safe environment where everyone can exercise those differences.


Force 7: They Generate Generators. They suggest—but don’t necessarily impose—a process. They volunteer an arsenal of creative techniques to foster creative problem solving.


Force 8: They Encourage Empathy. They expect teams to rely on target insights and user data for a clearer truth. That’s where ideas grow.


Force 9: They Demand Defense. Open-minded, they listen and encourage teams to advocate their point of view, communicate verbally, and present their case.


Consequently, if organizations really want to see their happiness level skyrocket, going forward they must ensure only people who demonstrate these Nine Forces get promoted into management roles.


Companies truly committed to driving uncommonly high happiness levels must raise the bar and ignite Creative Leadership:


  • share, teach, coach, support, and appreciate their employees.
  • invest the time to know their people personally, their career dreams and aspirations.


And, this kind of nurturing is the undercurrent of all Nine Forces.


A Simple Equation


Using “The Nine Forces” to motivate high performers, foster innovation, and ignite an environment of happiness and well-being in your workplace can be expressed in this simple equation:


creatively inspired employees = engaged employees = great work = happy employees.


If you want help maximizing creative leadership performance and instilling the right mindset in your leaders to create a culture of happiness within your team, department, or organization, contact Nelson Cabral now to find out how he can help you unleash The Creative Storm of happiness in your organization!


Hire Nelson to Mentor your SaaS Leaders and Teams. Contact Nelson at 506-536-7004 or