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The Top Three Creativity Killers In Business: #3 KILLER – Creativity Is Not Valued

June 5, 2015 3:40 pm
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We all know that creativity is important in any business, and this has never been more true than it is today as we move into a truly Digital Age.


The question is: How can you unlock that creativity and unleash a Creative Storm (that unstoppable force of high level business creativity and innovation) that benefits your business? What are the “storm barriers” that block and crush creativity and make it hard for you and your staff to come at problems with high level original and innovative ideas?


Before you can come to grips with unlocking high level creativity and innovation in your organization, you have to understand the obstacles that hinder or stifle it. Let’s take a look at the third and final of three common barriers that kill creativity, to help you identify what to focus on.


KILLER #3: Creativity Is Not Valued


If you imagine yourself in a company like this, you’ll understand why breaking down the storm barriers is really important – and why it can seem difficult to do.


People want to be valued for their work, and giving credit for coming up with a smart business-building idea is a great way to do that.


Without a company ethos that focuses on and encourages creativity (recognizing it is vital to growth and profitability), it’s going to be an uphill struggle to do away with the barriers blocking creativity – especially since most companies don’t measure creativity and innovation on their quarterly reports.


This can be resolved by allocating budget and time to creativity and innovation – allocate time and resources to “storming” – so you build an inspired creative culture with a creative leader that believes in it and drives it.


Businesses are beholden to a lot of competing interests that can stifle The Creative Storm, from fear of the new and institutional inertia, to bureaucracy and office politics. However, if you make the effort to change your organization’s culture and the way it handles creativity and innovation, you’ll be able to break down the storm barriers and unleash a Creative Storm – one that can transform your company and make it an unstoppable force in business.


To improve your (and your team’s) ability to drive breakthrough creativity and innovation, summon the power of The Creative Storm. It may seem scary, but it can transform your progress and results – and break down the biggest barriers to creativity in your business.

To bring the power of The Creative Storm (along with maximum leadership performance and skyrocketing creativity and innovation) to your team, department, and organization, contact Nelson now!


Hire Nelson to Mentor your SaaS Leaders and Teams. Contact Nelson at 506-536-7004 or